Post by Deleted on Mar 21, 2019 15:00:27 GMT -5
2019 "DRIVE ON" ~ NEW LPGA BRAND
"Today, the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with two simple words: Drive On.
Drive On is clearly rooted in golf, but it’s a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus, and tenacity that it takes to achieve our goals.
That the LPGA has refined its brand positioning isn’t remarkable. What is remarkable is the process that led us here.
Over the past few years, the LPGA has had more new corporate partners come on board than at any time in its history. The growth of the LPGA and the strength of these partnerships reflects the quality of our Tour, the approach ability of our athletes, the expertise of our Teaching and Club Professionals and the relentless dedication of everyone that is connected through our networks and associations.
In a very real sense, our sponsors, players and fans have led us to “Drive On.” More and more companies want to be associated with what the LPGA and its members stand for – on and off the golf course. They see our athletes as positive, visible leaders and role models who represent the important values of diversity, authenticity, a commitment to excellence and fierce determination. And they appreciate our nearly 70-year track record of “driving on” to break barriers and provide opportunities for women.
Link to the rest of the article:
www.lpga.com/news/2019-lpga-announces-new-drive-on-brand-positioning
"Today, the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with two simple words: Drive On.
Drive On is clearly rooted in golf, but it’s a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus, and tenacity that it takes to achieve our goals.
That the LPGA has refined its brand positioning isn’t remarkable. What is remarkable is the process that led us here.
Over the past few years, the LPGA has had more new corporate partners come on board than at any time in its history. The growth of the LPGA and the strength of these partnerships reflects the quality of our Tour, the approach ability of our athletes, the expertise of our Teaching and Club Professionals and the relentless dedication of everyone that is connected through our networks and associations.
In a very real sense, our sponsors, players and fans have led us to “Drive On.” More and more companies want to be associated with what the LPGA and its members stand for – on and off the golf course. They see our athletes as positive, visible leaders and role models who represent the important values of diversity, authenticity, a commitment to excellence and fierce determination. And they appreciate our nearly 70-year track record of “driving on” to break barriers and provide opportunities for women.
Link to the rest of the article:
www.lpga.com/news/2019-lpga-announces-new-drive-on-brand-positioning